Social Business Intelligence: Leveraging Web 2.0 and Social Media for Effective Decision-Making

Sireesha Pulipati


The emergence of Web 2.0 and social media has brought enormous change to the way people interact with each other. Organizations are quick to realize the potential of utilizing the resultant content to better understand and interact with customers. They have also started to embrace the Web 2.0 features of collaboration and social networks within the organization. Business Intelligence (BI) systems gather, analyze and present organizational data in a way to support managerial decision-making. The convergence of Web 2.0 and Social Media technologies with traditional BI system gives rise to a new age BI system called Social Business Intelligence (Social BI).This paper discusses the concept of Social BI and how it is related to traditional BI and other related technologies. It aims to highlight the components of Social BI and its implications for the organization in general and BI process in particular. It attempts to identify the unique opportunities and challenges for the companies seeking to leverage Social BI capabilities for more effective decision-making and provides a framework for successful adoption of Social BI.

Keywords: Business intelligence, Social media, Web 2.0

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