Big Data Analytics for Customer Management in Malls and Supermarkets

Kumar Prasoon, Ali Zalzala

Abstract


This paper presents analysis on customer footfall per unit area, customer experience analysis, loyalty data analysis, and customer segmentation. Surveys and interviews are conducted at Safeer Mall Sharjah around four management areas –Human Resources, Finance, Marketing and Operations – on a large sample size of 8000 customers. SPSS is used to interpret the data, and recommendations are drawn. The findings allow a deeper comprehension of the way customers build (store) loyalty and how this is related to certain aspects e.g. customer satisfaction.

Keywords: Data analytics, Retail, Mall management


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