Common Creative Personality Traits

S. K. Dubey, P. S. Tripathi, R. K. Pandey

Abstract


In the age of mass production, advertising agencies with the creative image are winning more and more clients. This creative edge in the competitive environment is result of certain creative personality traits found among the persons working with the agencies. The general myths of personality traits are- persons are different hence there traits are also different. Considering the problem the researcher tried to identify certain common creative personality traits found among the creative persons. It was revealed that certain common creative personality traits do exists, which are essential to make a person creative. And there are certain others, which are essentially found among creative persons.

Keywords: Creative, Personality traits, Common


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