Consumer Behavior of Teenagers with Reference to Fast Moving Consumer Goods (FMCG) in the Mumbai Region – Maharashtra, India

Kishori Jagdish Bhagat

Abstract


Today, companies focus on consumer to reach success in the global competitive environment. In new marketing approaches, focus on consumer activities take place of focused on product/service activities. The companies analyze consumer qualifications and form their marketing strategies based on them. The consumers are affected from some individual and environmental factors, such as motivation, personality, perception, learning, values, beliefs, attitudes, life style, personal influence, reference group, family influence, social class and culture in their buying decision process. The aim of this study is to focus on affecting factors on the consumer buying behavior in teenager consumer market, because teenager consumers are one of the important market segments of companies.

Keywords:

Consumer Buying Behavior, Consumer Qualifications, Brand Choice

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