AGRITOURISM: AGRI-ALLIED ENTERPRISE WAY TO SUSTAINABLE RURAL DEVELOPMENT

Paresh Vidyadhar Joshi

Abstract


India is an agrarian country. According to 2011 census 68.33 percent population still living in rural areas and doing the farming as a main business. But about 50% of the villages have very poor socio-economic conditions. Poverty and unemployment are the major problems faced by the rural community whereas industrialization spreads the urbanization by exploiting scarce resources. In this situation, approach of sustainable rural development is needs to be studied seriously on four major dimension i.e. economic, environmental, social and cultural sustainability. In developing nations like India the rural development efforts are concentrated around the agriculture. Agritourism as an agri-allied enterprise increasingly recognized as an important strategy that can contribute to agricultural development through diversification of farming activities, providing opportunities to rest, relax, enjoy and study about farming for the visitors and additional income to the farmers. At present, agritourism is promoted by most of the countries in the world aiming at sustainable rural development. Agritourism is a characteristic example of a combination of rural economic development with the protection and the promotion of the local environment. Agritourism is an activity, which does not act competitively against the natural resources. On the contrary, it contributes in the awareness of both the local residents and the visitors about the environment and the cultural heritage of a region. At the same time, agritourism activities can spread during all seasons, thus reducing the problem of seasonality of farming. This paper aims at to study the agritourism as a strategy for sustainable rural development.

Keywords:

Agritourism, Sustainable Development, Sustainable Rural Development,Agri-Allied Enterprise, local economy, local environment.

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