STUDY OF SOLAR INDUSTRY THROUGH MAJOR PLAYERS AND ANALYSIS OF 4P’S OF SOLAR INDUSTRY TO ATTAIN ENVIRONMENTAL SUSTAINABILITY

Dr. Nidhi Bhatia

Abstract


As per some recent reports, India needs to double its current power generation capacity by 2020. India needs more power – lots of it. Not only to cover its daily power shortfalls (several hours per day), but also to support its economic development. According to CEA, the peak demand in 2008 was 120 gigawatts of power, while only 98 gigawatts could be supplied. According to an analysis by the Indian PV project developer Astonfield, quoting the President of India Energy Review, this deficit is likely to grow to 25 gigawatts by 2012. The targeted share of renewable energy is 24% for 2031, with the amount of solar energy increasing to 56 gigawatts of installed power.

These big numbers come to life when visiting India. Traffic constantly grinds to a halt with long lines of cars, scooters, taxis and tuk-tuks. Imagine if electrically powered transport were to start with scooters, like in China; imagine air conditioning becoming more widely spread; or think what it would be like if all of India’s population had access to the electricity grid or to autonomous energy systems. After all, the average electricity consumption in India is still among the lowest in the world at just 630 kWh per person per year, but this is expected to grow to 1000 kWh within five years. Speaking of big numbers and energy consumption, every month 8-10 million new mobile phones are connected in India. This is an interesting market segment for solar PV as well: thousands of new GSM poles will be needed across the country.


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